Week+1+Assignment


 * Week 1 Assignment **


 * Week 1 Individual Assignment – Traits of the Target Audience **
 * Students will view The Target Audience presentation and take notes in the form of Cornell Notes.
 * What are the characteristics of age, education, interests, and group membership when planning for the Target Audience?
 * Explain why you should consider the target audience characteristics when planning your publications.
 * Submit your response to the wiki, under Week 1 Student Responses by Day 3 of Week 1. Respond to at least 2 classmates by Day 6 of Week 1.


 * ** Rubric for Week 1 Individual Assignment – Traits of the Target Audience ** ||
 * 1. Student used Cornell Notes format. || 3 points ||
 * 2. Student identified the characteristics of age, education, interests, and group membership when planning for the Target Audience . || 3 points ||
 * 3. Student explained why one should consider the target audience characteristics when planning publications. || 3 points ||


 * Week 1 Collaborative Assignment: Publication Characteristics **
 * This collaborative activity will require coordination with all team members. Each team should schedule a day to have a collaborative Skype conference call NLT Day 5 of Week 1. When the date is finalized, invite the instructor and post the date to Week 1 Student Responses page.
 * Teams will download the Publications Characteristics graphic organizer. Teams should prepare to use their notes to summarize and describe each publication through a Skype conference call as they complete the assignment together.
 * Teams should use a unique symbol to identify characteristics that are common between two or more publications.

- For example, a brochure and a flyer are both used to advertise or provide information. Students would write the characteristic in both boxes and place a star beside each. - Students should use unique symbols for each grouping of common characteristics. Submit your team’s graphic organizer to the wiki, under Week 1 Student Responses by Day 7 of Week 1.


 * ** Rubric for Week 1 Collaborative Assignment: Publication Characteristics ** ||
 * 1. Students coordinated Skype Conference and invited instructor to the session. || 3 points ||
 * 2. Students used unique symbols to identify characteristics that are common between two or more publications. || 3 points ||
 * 3. Teams completed Publication Characteristics graphic organizer collaboratively. || 3 points ||
 * 4. Teams have submitted their notes in Cornell Notes format to the file cabinet. || 3 points ||